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Bella Shahmordian
Designer and president,
Bella Nella Salon & Day Spa / Bella Nella Bride


Designing beauty is Bella’s passion. For more than 23 years, Bella has been a dream weaver… creating unforgettable hair cuts, color and styles for today’s woman. Raising hair design to a new level, Bella proves herself a unique and talented designer, sculptor and true artist. Brides, socialites and women everywhere are drawn to her visionary design and buoyant character. 

From age 13, Bella was inspired by fashion and art. She soon found herself designing dresses for friends and family. Bella’s love for fashion drew her to beauty school. She wanted to advance her dressmaking skills by creating unique gowns and designing the hairstyle and makeup to complete the look. She fell in love with the beauty industry at first sight. Bella concluded that dressmaking took many tedious hours and days but that hair dressing only took three hours to achieve beautiful results. Plus, she enjoyed the fun, upbeat environment of the beauty industry

At age 24, Bella graduated college with high honors in accounting and economics and had established a small client base for hair and makeup. She moved to Europe from Iran to further her education. At 26, she arrived in the United States and pursued her cosmetology license. After receiving her license, she went to London to advance her education, attending classes at Vidal Sassoon and Toni & Guy’s to learn one-on-one from master educators within the fashion and beauty industry. Bella traveled to London, Paris, Milan and New York, attending top industry fashion shows and academies. She mastered the art of coloring and become an educator for L’Oreal Professional at 29. In 1994, Bella established Bella Nella Salon & Day Spa in Glendale, Calif. As her business evolved, Bella joined YBN and received business coaching from the very best in the industry, Susie Carder and Julie Shepperly. This very process took her salon to a higher level and sharpened her educational and coaching skills. In 2007, she established Bella Nella Bride in Beverly Hills.

Today, Bella Nella Salons influence the fashion and beauty industries by launching new designs and products from around the world, continually setting the trends of tomorrow. Bella is a member of the elite, internationally renowned Haute Coiffure Franchise, and a testing salon for L’Oreal Professional and Kérastase. Every season, Bella and her lead artists travel to the fashion capitals of the world in search of new inspirations.

Bella was interviewed by Fox 11 News, Evolve magazine and Maly’s magazine. You can find her giving expert advice on OneMinuteYou.com, YBN and Get Married T.V. Her salons were the recipients of the “Top 200 fastest Growing Salons” award in 2005 and 2006 from Salon Today magazine and named “#1 Kerastase Treatment Salon in the Nation” by Kerastase Paris. Bella’s Nella Salons have been featured in W magazine, Los Angels Weddings, Orange Coast Weddings and 101 Hairstyles magazine. In 2008 and 2009, Bella and her team became the official hair and makeup sponsors for 102.7 KIIS FM’s “Perfect Wedding Giveaway.”

To give back to the industry that has been so generous to Bella, she wrote Bella’s Secret, the missing link in solving the low turnover in the beauty industry.


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